global campaigns. real pipeline.
Hi! I'm Quenton McClure, a demand generation leader with 13+ years of experience working in tech startups, B2B SaaS, and the creator economy.
I believe the best marketing sits at the intersection of strategy, storytelling, and systems — but growth stalls fast when messaging gets fragmented, campaigns lose focus, or a team knows what to do but not how to connect it back to pipeline.
I help companies cut through that noise with marketing that's more connected, more human, and more measurable — built by someone who's actually run the demand engine, not just advised on one.
Outside of work, I help lead a local, inclusive IGR rugby team, spend too much money on books at Powell’s, and explore the PNW with my husband and our two dogs, Rylee and Cola.
Ready to learn more?
Just click the button below to download my resume and see how I’ve grown into the revenue architect I am today.
Proven results across SaaS and enterprise organizations:
Architected a PLG-to-enterprise engine
Rebuilt lead scoring and enterprise account mapping increasing sales acceptance rates by 10%
Drove full-funnel growth across 5 verticals driving 165% increase in lead volume, 192% in opportunities, 260% in pipeline, and 168% in closed won bookings.
Fastest Vimeo GTM launch to $1M pipeline in company history
Marketing that moves people - and pipeline
From global launches and executive events to customer storytelling and integrated campaigns, I’ve built experiences that connect with audiences, elevate brands, and drive measurable growth. See some of my most recent in-house projects below!
REFRAME 2025 | Global On-Demand Experience
REFRAME 2025, Vimeo's annual video innovation conference, brought together industry leaders from Google, Adobe, Amazon, and more. My role extended well beyond the live event, transforming 20+ sessions and 490+ minutes of footage into a fully localized on-demand experience available in 10+ languages worldwide. The global rollout was amplified through a multi-channel strategy including email, third-party sponsored content, live virtual viewing sessions, and organic and paid social.
State of Video at Work 2025 | Demand Generation Campaign
To establish Vimeo as the authority on enterprise video, I led the go-to-market strategy for a global research report surveying 1,000+ B2B enterprise businesses on how they use video and where it's headed. The report became the centerpiece of a full demand-generation campaign, spanning email, webinars, paid and organic social, and third-party-sponsored content, driving over $2M in influenced pipeline and directly supporting Vimeo's enterprise sales motion.
Vimeo Streaming Launch | Go-to-Market Campaign
As the demand generation lead for the launch of Vimeo Streaming, the next evolution of Vimeo OTT, I drove a fully integrated go-to-market campaign that generated measurable awareness, engagement, and pipeline impact within 30 days of launch. The launch secured
46 pieces of press coverage, including features in The Hollywood Reporter, Tubefilter-sponsored articles, and a Bloomberg interview.
The Vimeo Streaming landing page drew 39K+ total views and 13K+ unique visitors, powered by a launch email, paid search, and organic search.
The campaign influenced over $2.3M in open pipeline within the first 2.5 weeks — including 3 closed-won deals.
Vimeo Cut London - OTT | Customer & Prospect Event
As project lead, I planned and executed Vimeo Cut London — an exclusive, invite-only in-person event in London. The event brought together a curated audience of OTT prospects and customers for an intimate afternoon featuring a live customer panel with Sidemen Entertainment and the Royal National Theatre, alongside a product roadmap deep dive led by Vimeo's VP of OTT and OTT Product Owner.
From a highly targeted invite strategy, the event drew 75 registrants and 45+ attendees — resulting in 15+ on-site meetings and 3 pipeline opportunities totaling six figures, all from a single afternoon.